Goal
The project aims at connecting people who need the company of another person to start their adventure with sport.
Services
Details
Duration
4 months: December 2022 – March 2023
What did I do?
The Gym Team project was implemented as part of the “Zwolnieni z Teorii” program and focused on solving the social problem of giving up on physical activity due to the lack of a companion for workouts, fear of exercising alone in public places, and lack of motivation.
Summary of activities and achievements:
- Physical activity map – We created a map to check out groups of people willing to train together in the area.
- Facebook group – We gathered 66 people looking for training partners.
- Marrow donor registration – We organized a campaign to register potential donors.
- Social media – We reached more than 126,000 recipients through active promotion.
- Partners – We acquired 6 partners.
- Cooperation with experts – We acquired the support of nutritionists and trainers.
Gym Team aims to connect people who need a companion to start their fitness journey. The project addresses the problem of lack of physical activity due to reasons such as the absence of a training buddy, fear of exercising alone, or lack of motivation. The target group is adults in Warsaw and surrounding areas who are interested in sports.
In four months, the project has built a Facebook group with 66 members seeking training partners, created a Physical Activity Map, conducted bone marrow donor registration, and achieved significant social media reach.
The project plan includes activities across four areas: social media presence, budget and partnerships, media mentions, and registration of potential bone marrow donors.
4 months
6
Partners
126,000
Total social media reach
Result
Key outcomes:
- Expert Collaboration – Engaged certified dietitians and fitness coaches to provide guidance and boost credibility.
- Activity Map – Designed and launched an interactive map allowing users to find nearby training groups or workout partners.
- Community Building – Grew a Facebook group to 66 active members looking for training partners.
- Social Responsibility – Organized a donor registration event to support stem cell donation awareness.
- Digital Reach – Reached over 126,000 people through social media campaigns and content.
- Strategic Partnerships – Secured collaborations with 6 partners, including local businesses and wellness institutions.
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