Goal
The goal of the project was to develop a marketing strategy, create an attractive lead magnet, design an effective landing page, and conduct tests to assess how the project interacts with potential customers and whether it piques their interest.
Services
Details
Duration
2 months: August – September 2022
What did I do?
The project was part of a marketing course and included the following elements:
- 5C Analysis,
- The Larger Market Triangle,
- Analysis of the dream buyer,
- AARRR Funnel,
- Lead Magnet,
- Lead Capture Website,
- Minimum Visibility Test.
The fictitious company chosen for this project is “Healthy Journey,” which offers online diet services. The target group includes women between the ages of 20 and 50 living in small towns without access to dietitians. Their main goal is to improve their health through diet and achieve weight loss.
To attract and engage this specific demographic group, I created a free eBook centered around the Mediterranean diet, known for its health benefits. To capture potential customers, I designed a landing page with a registration form, offering the eBook as an incentive upon registration.
To increase organic traffic to the site at no additional cost, I used Facebook groups and Quora as promotional platforms for the eBook. These activities were concentrated in the first two days of the campaign.
Google Analytics was used for comprehensive analysis of site traffic.
4 days
22
Newsletter subscribers
21%
Conversion rate
Result
21% conversion rate
My carefully considered efforts have resulted in an impressive achievement – as many as 22 people who chose to sign up for the mailing list to receive my ebook. These numbers are the result of deep consistency and understanding of the needs of the target audience.
Moreover, the resulting high conversion rate of 21% proves that my approach has the power to attract and influence. This is encouraging evidence that my strategy not only attracts attention, but transforms casual observers into active participants.
Photos
Links
Let’s Create Success Together
Get ready for an unforgettable journey where together we push the boundaries of traditional marketing. I combine innovation and creativity with professionalism and commitment. Working with me is not just business – it’s a partnership journey that delivers results you never even dreamed of.